Saturday, August 31, 2019

Blackpool: the Las Vegas of Lancashire?

Blackpool is the original seaside destination and a model for other hotspots like Coney Island and Atlantic City (Jerde Partnership, 2003). Blackpool still remains the largest seaside resort in the UK but since the 1990s Blackpool has experienced a 30% drop in tourism (Jerde Partnership, 2003). Blackpool Borough Council commissioned EDAW together with experienced architects The Jerde Partnership to prepare a masterplan for central Blackpool. The need for the masterplan was clear, to transform the seaside resort from slow and steady decline to a future of achievable and sustained growth (EDAW, 2003). This report looks at where Blackpool has come from, where it is now and where it hopes to be. It will evaluate the effectiveness of Blackpool's strategy, examining the expectations and demands of the stakeholders. If will also examine the support of the proposed actions plans by the stakeholders and the local community. History Blackpool takes its name from ‘le pull', a stream which drains Marton Mere and Marton Moss into the sea. The stream runs through peat lands which discolour the water hence the name Black Poole (Blackpool Borough Council, 2003). In the late 1700s Blackpool was frequented by the landed gentry following a national craze for sea bathing and the drinking of seawater (Blackpool Borough Council, 2003). The building of the Preston and Wyre railway in 1840 provided cheap excursion trains to Blackpool from industrial Lancashire, making Blackpool a destination for thousands of visitors from Lancashire and Yorkshire. By the late 1800s Blackpool's visitors were predominately the working classes from Lancashire and Yorkshire rather than the gentry. Blackpool was seen as ‘the Playground of the Industrial Revolution': a town that grew rich on traditional Wakes Weeks (Blackpool Borough Council, 2003). The development of the resort's entertainment attractions began in the 1890s to provide facilities for the 35,000 resident population together with approximately 250,000 annual visitors (Blackpool Borough Council, 2003). Illuminated trams were first seen in Blackpool in 1897 as part of the Jubilee celebrations but static illuminations did not appear until 1912 (Blackpool Borough Council, 2003). BASELINE DATA Blackpool has high levels of social and economic deprivation. Blackpool was ranked 32nd on the index of multiple deprivation out of 354 districts in England in 2000 (ODPM, 2003). Seven of Blackpool's wards are in the 10% most deprived in England, this equates to 32% of Blackpool's population (approximately 40,000 people). Tourism continues to be the major employer in the region, 88% of employment is in the service sector, linked to tourism and leisure. Blackpool has a lower gross domestic product (à ¯Ã‚ ¿Ã‚ ½7,383 per head) than Liverpool (à ¯Ã‚ ¿Ã‚ ½9,352 per head), which has European Objective 1 status. Blackpool's small manufacturing sector, accounts for 10% of jobs, has suffered a decline in recent years. Local specialisms are in vehicles, food and drink and plastics, with nationally known firms including TVR Sports Cars, Horizon Biscuits and Glasdon UK Ltd. Blackpool is also an important administrative centre, accommodating large national and regional office headquarters such as the National Savings (‘Ernie') and the Department of Social Security (Blackpool Borough Council, 2003). Despite this Blackpool has lacked major investment and is very run down with a large number of houses, hotels and guesthouses in multiple occupation (HMO), particularly for benefit claimants. It also has very poor sea water quality and polluted beaches. Blackpool's population has risen from 473 in 1801 to 3,707 in 1861, by 1901 it had reached 47,348 and 101,553 by 1931. The population of Blackpool has now steadied at around 150,000. With a population of 4,366 per kmà ¯Ã‚ ¿Ã‚ ½, Blackpool is more densely populated than Liverpool or Manchester. Outside of London, only Portsmouth is more densely populated (Blackpool Challenge Partnership, 2002). Blackpool has a high proportion of economically inactive people with 27.8% of the population retired compared with 18.9% nationally and 5.3% unemployment compared to a UK average of 3.3% (Blackpool Borough Council, 2003). There are also between 2,000 and 3,000 homeless people in Blackpool (Blackpool Challenge Partnership, 2002). In 1989 a national survey found that 4,190,000 holidaymakers stayed in the resort and 12,590,000 people came on day or evening trips (Blackpool Borough Council, 2003). Over the years there has been a significant shift in holiday patterns with more people using self-catering accommodation and many more people visiting the resort for day or evening trips or short breaks (Blackpool Borough Council, 2003). The bulk of visitors come from social groups C & D (manual skilled and non-skilled) with limited disposable income with the majority still coming from Lancashire, Yorkshire and Scotland. THE WAY FORWARD: BLACKPOOL'S OPTIONS * Do nothing (product continues to decline) * Upgrade existing facilities (prolong product life cycle but remain in same market area) * Radical change (move into new market area with new product) BLACKPOOL'S VISION AND MASTERPLAN Blackpool will be recognised as a vibrant, inclusive, healthy, safe and prosperous town where visitors and residents share the common goal of Blackpool being the number one visitor destination in the UK (BCP, 2003) ‘If Blackpool is to survive and prosper, it must find ways in which it can once again become internationally competitive as a destination resort.' (Marc W. Etches, Managing Director, Leisure Parcs Ltd) Stakeholder Expectations. The key stakeholder groups for the renaissance of Blackpool are public bodies, private sector organisations and members of the public & community groups. The following identifies some of the principal members of the stakeholder groups: Public Bodies * Blackpool Borough Council * The Blackpool Challenge Partnership (also the Borough L.S.P) * North-West Development Agency/Lancashire West Partnership * The European Union * The Government (SRB) and Government Office for the North-West * North-West Tourist Board & English Tourism Council * Blackpool & Fylde College * The Gaming Review Board * Lancashire Constabulary Private Sector * Banking industry * Blackpool Airport * Blackpool Chamber of Trade * Blackpool Pleasure Beach * Blackpool Seasonal Traders Association * Blackpool Town Centre Forum * Casino Resort Operators * Conference organisers * Construction companies * Consultants (to develop & deliver proposals) * Entertainment industry * Holiday operators & travel agents * ICT industry * Leisure Parcs (owners of Blackpool Tower, the Sea Life Centre, the Three Piers and the Wintergardens) * Local & national press * Service industry (hotels, catering) * Transport industry Community Groups/Members Of The Public * Blackpool Coalition against Gaming Expansion * Blackpool Diocese * Existing visitors to Blackpool * Future new visitors to Blackpool * Population of Blackpool These groups will comprise mainly those with an interest in developing the new Blackpool ‘product' (supply side) and those which will constitute the demand for the Blackpool product. However, market competitors will also be less direct stakeholders in Blackpool – these could include competitor resort casino operators (Las Vegas, Australia's Gold Coast, Sun City) and other ‘mini-break' destinations (Center Parcs, Euro Disney, Amsterdam, Dublin etc.) and UK weekend-break destinations (Manchester, Liverpool, Newcastle, London etc.) Since achieving the new Blackpool product will require huge and comprehensive changes to the physical and economic make-up of the borough, the process will require both a clear vision and a robust business plan, supported by the many stakeholders. Moreover, it will require a credible leader with the necessary skills, experience drive and determination to realise the vision. There are likely to be significant obstacles to achieving the new Blackpool, therefore a strong leader will essential in order to retain the support and enthusiasm of all the projects varied stakeholders. In order to gain extensive stakeholder support for the new Blackpool, their (probably) disparate expectations must be recognised and subsequently acted upon. Once stakeholders have been identified, a process of consultation should take place to discover what they want Blackpool to be. This will inform the visioning exercise and if stakeholder views are acted on, assist in building consensus. With a large range of stakeholders, it would be appropriate to adopt a flexible and multi-faceted approach to consultation; different methods (exhibitions, ‘listening' events, newspaper articles, focus groups, public meetings, questionnaires) would be geared to the natures of the various stakeholders. In reality, this is what Blackpool has done. The lead organisation for the project, The Blackpool Masterplan, is the Blackpool Challenge Partnership (since 2002 also the Local Strategic Partnership LSP for the Borough). The key funding for driving the Masterplan forward through development and on to delivery is à ¯Ã‚ ¿Ã‚ ½20,000,000 of SRB6, secured in late 2000 and à ¯Ã‚ ¿Ã‚ ½X million in EDZ money from the European Union, secured in 2001. As part of the bid process, the partnership undertook a significant amount of consultation via the Let's Talk Campaign. This included: * A 2-page questionnaire prepared by the Blackpool Town Centre Forum and sent out to more than 500 shops, pubs, clubs, banks and building societies (results indicated that 91% of respondents supported the Masterplan); * Focus groups and telephone canvassing of a random sample of 600 local people, undertaken by a specialist market research consultancy; * Meetings with specific groups (e.g. churches, youth organisations). Since securing the SRB6 funding, a comprehensive package of projects are being developed and delivered to bring broad social and economic benefits to Blackpool, as well as the development of the Vision Masterplan. The Marketing Plan. (2 Vision Statements – which is confusing!) The Vision statement is that ‘Blackpool will be a Vibrant, Inclusive Healthy, Safe and Prosperous Town.' As with many municipal vision statements, this in my opinion, is both vague and all encompassing and therefore not particularly useful (no measurable targets, so how do you know how to get there?). However, it gives a positive message which few stakeholders are likely to disagree with. The vision aims to provide a better quality of life for people in Blackpool by revitalising the tourism industry. The key strands for realising this vision are: * Building ‘state of the art' conference facilities; * Radically improving the hotel offer (more quality 3 and 4 star hotels); * Revamping existing attractions and revitalising the entertainment offer; * Creating an internationally recognised centre for tourism and casino training; * Tackling crime, especially burglary and car crime; * Improving the health of people in Blackpool through a range of initiatives; * Improving education outcomes and community learning opportunities. Building on existing physical and social regeneration funded through SRB2, the new Blackpool would be achieved through a series of projects and thematic activities. However, at the centre of the regeneration programme is the aim to improve the quality of life for local people by increasing local economic growth through enhanced tourism activity. And the hub of this plan is the proposal to create a purpose built conference centre and resort casino in the centre of Blackpool. Marketing Objectives. The Masterplan sets out the marketing approach for Blackpool. Since this has been developed; through extensive consultation with stakeholders, it would seem fair to say it reflects the broad wishes of most stakeholders (even the Blackpool Diocese†¦). Obvious objectors would be the anti-gaming lobbyists. The Masterplan sets out how radical physical changes coupled with capital investment will transform the town, making it attractive to new market sectors (i.e. visitors who will spend more money. So although Blackpool has undergone notable economic regeneration and diversification during the past decade, by SRB2 funding, the economy is still largely dependent on tourism (Source?) . However, with the current tourism offer in decline, the Blackpool ‘product' will need to undergo change in order to prosper(Source?) . Given that the town has so much existing experience and infrastructure based around tourism, the obvious theme for economic regeneration would be to deliver an improved tourism offer that meets current market demand, therefore bringing more money into the town. This is exactly what Blackpool is doing – instigating a comprehensive, economic regeneration programme, led by tourism. This is complemented by two further themes of physical improvements and to benefit the socially excluded sector of Blackpool's population. The latter would be principally around housing, health, education, training and entry to employment. Set out in the Blackpool Masterplan, the hub of the vision for the new Blackpool product is the development of 3 (?) resort casino hotels with associated purpose built conference facilities as well as broad appeal leisure facilities. These would include shops, restaurants, cafà ¯Ã‚ ¿Ã‚ ½s, bars, cinemas, theatres and a large leisure pool. Since poor weather is currently a visitor deterrent, these facilities would be covered to allow for all year round use. Moreover, covered links are proposed to key existing attractions, such as the Pleasure Beach funfair. Access issues have already been partially addressed. In 1995 the new Blackpool Airport terminal building was opened and passenger number increased from 50,000 in 2002 to a projected 250,000 in 2003. This increase is principally due to the introduction of daily Ryanair flights to London Stansted and Dublin. Part of the forward programme of improvements are safer car parks and a modernised tram system. Bit more on resort casinos†¦ Associated economic benefits in Blackpool†¦ Associated economic benefits to the region†¦ Critical analysis of the Blackpool Masterplan STRENGTHS WEAKNESSES * Blackpool product radically transformed * Broad stakeholder support * Builds on existing strengths * Comprehensive regeneration package(economic, physical and social elements) * The product would be first of its kind in UK * Proposals too radical? * Timescale issues * Funding issues * No casino operator secured * New gambling bill not enacted until 2006 at the earliest * Planning issues * Old Blackpool image might remain; will new market sectors want to come to Blackpool? What happens if the gaming laws don't change? Blackpool Council leader Roy Fisher has stated that ‘ We believe the relaxation of the gaming laws will happen, which is why we're trying to harness the positive potential of that development now. However, casinos are just one facet of the wide ranging draft masterplan that includes building a host of other new attractions and facilities. Rest assured, the council is absolutely committed to a major programme of regeneration for Blackpool. With or without casinos, we are determined that Blackpool will be transformed once again into a destination of truly national and international calibre.' (Blackpool Today, 2003). In addition to this the Jerde Partnership (2003) acknowledge that the gaming reforms are an important ingredient in Blackpool's strategy but they are not required for success COMPETITORS U.K. * Seaside resorts (e.g. Southport, Lytham, Brighton, Scarborough) * City-break destinations (e.g. Manchester, Liverpool, Leeds, London) * Mini-break destinations (e.g. Centre Parcs) * Conference centres (e.g. Harrogate, Brighton, Bournemouth) * Theme Parks (e.g. Alton Towers, Lightwater Valley, Legoland, Chessington) * ‘Hen & Stag' destinations (e.g. Nottingham, Chester, York, Newcastle) Abroad. * Casino resorts (e.g. Las Vegas, Sun City, Gold Coast) * Theme Parks (Euro Disney, Disneyworld Orlando, Disneyland Los Angeles) * Package holiday destinations (e.g. Spain, Greece, Tenerife, Florida) * Conference destinations in other European cities * ‘Hen & Stag' destinations (e.g. Dublin, Amsterdam, Prague, Barcelona) CONCLUSIONS * Blackpool needs radical change since the present product , principally a tourism offer, is at the end of its lifecycle and in serious decline * New product / new market * Comprehensive marketing plan * Balance of realism and informed risk taking

Friday, August 30, 2019

Experimental learning Essay

Making a change in ones career is not an easy task because the individual has to consider very many things. Decisions are an every day affair and they are inevitable. Hence, in an effort to make broad our experiences, change helps us to make better decisions in life. One should have had a variety of experiences that are different because they help an individual to look at life or at things from different perspectives (Wessels, 2006). However, individuals should be careful not to set expectations that are unrealistic. Making a decision usually involves three major steps; the first one is to recognize that there is a need to change which stems from a dissatisfaction from oneself. The second step is to make a decision to make the change. The last step is the implementation of the decision with a dedication that is conscious. Taking a course in nursing I could do pharmacy to become a pharmacist where I can seek tenders to supply medical drugs to the healthcentres so that I can still be related with my course. My career path right now is focused on working as a nurse but I want to venture into something else such as business, where I could be in a business but still offer medical services. I plan to take a course in business administration or accounts and I would do accounting courses. I want to be a financial analyst because I love investments and love to solve out financial issues. Some of the theories that can help in setting up of ones career path into identifying reasons for career change are discussed here. The Kurt Lewin change theory about change is described in three stages the first stage is that of becoming motivated to experience the change and this is referred to as unfreezing. This theory explains that human behaviour towards change is explained by observations and cultural influences in the past that help an individual to learn. However, this process to unfreeze has three sub processes; the first sub process is the disconfirmation where the conditions prevailing at the present are a cause to dissatisfaction, which result from not being in a position to meet personal goals. The second one is the belief from the anxiety to survive. The third sub- process is the learning of anxiety, which results to the individual being defensive and to be resistant. The second stage is getting to know what is to be changed or to be unfrozen so that it can be transformed into something new. This stage is effective by looking at role models and through the learning of trial and error. The third stage is that of making the change that is made permanent, and it is referred to as refreezing. The new behavior involves making it a habit. It becomes better when interpersonal relationships are formed. The other theory is the self-efficacy theory, which talks about the person having the ability to believe that they can change issues that are happening in their life. It says that the strategies that increase the efficacy of an individual acts as a very powerful tool in administering change. It however talks of four skills, which are modeling, mastering skills, persuasion with support of the society and the skill to clarify the meaning of the change. After looking at the two theories, I would settle for becoming a financial analyst. The model that would best work fro me would be the Kurt Lewin change theory. I would evaluate my choice of career using this theory because this theory would permanently effect the change. The disadvantages to this theory are that; before one decides to unfreeze, there are prevalent challenges of taking longer in school while studying another course. The other disadvantage would be having to look for a job because the business market is flooded and hence to establish a base for the clients will take some time. In becoming a pharmacist, I will not have deviated totally from the profession of having to deal with medicine. In a way I will find myself doing services related to nursing also, to acquire the experience and the capital to run a pharmacy, it would take a long if I find myself in a fix that doest guarantee me to a loan. The best thing about pharmacy is that I would make some good money compared to nursing. The advantage to the business course is that it earns a lot of money once someone gets to establish a base for clients. To evaluate my choice I would begin by setting an expectation while at the beginning, which can be overcome easily. To remind myself of the progress that I am supposed to have made upto the point I would have reached. I would then continue reviewing and revising my plan based on the experiences that I would have encountered on the journey to the change. I would also write a plan, which I would carry it with me so that I can remember always of the goals that I will have set (Wessels, 2006). REFERENCE Wessels, M. (2006). Experiential Learning. Wetton. Juta and Company Ltd.

Thursday, August 29, 2019

Brick & Click Essay

A brick means a retail store, and a click means an e-commerce website. The main choice when a new company is starting out is whether to have a brick or a click to get their company going. There are several advantages and disadvantages to choosing either a brick or a click. One advantage of having a brick store to begin with is that when a new company starts people may be wary about completing a transaction online with the company as they do not know if it is trustworthy or not when giving out card details and PayPal account details and similar things. Therefore, by beginning with a brick store people can deal with others face to face and complete the transaction straight away. There is less chance of losing money or having card details stolen if you are using them yourself, rather than relying on someone or something else. If you have a problem, it is very easy and simple to deal with it in a brick store where it may be difficult to get in contact with those on a click e-commerce website as you would need to either write a letter, use the telephone, send an e-mail or file a complaint online on the actual website and you may not get a response. In a brick store you can simply go into the shop and deal with it there and do it face to face with an employee of the company. Another advantage of a brick store is that if there is a problem with the product you can also simply return it to the store and get a change of item or your money back, online this may be a problem as it will cost for postage and packing, it will also take much longer as well. One of the main advantages of starting with a brick store is the possibility of hackers that could put off consumers from purchasing items online. This therefore means that some people prefer to do their shopping in person in a retail store where they can see what is happening. Another advantage is that you can put your hands on a product and test it, to  see if the customer likes the product. On a click store all you can do is look at an image with other details such as size and colour. You can for example try on clothes in store however you have to rely on a size being the same as similar clothing items that you own. However, there are also a variety of advantages to beginning with a click store. A main one is how much cheaper it is to simply open a website in comparison to a retails store. The company will not need to employ anywhere as near as the amount of people that would be employed in a retail store, as well as paying bills for the building and lighting and whatever else. All that is needed online is to make the website, maintain it and update it if necessary and then people working in a warehouse to send out the products to the customers. Another advantage is the convenience of a click store. This means that people can use it anytime of the day and the company don’t need anyone on the website to complete a transaction or anything like that. This means that products can be purchased and ordered at any time that you want to browse the internet. There is no opening and closing times to a click store. From an e-commerce store you can check to see if a product is in stock on one website and then if not just simply browse round all the other similar websites without leaving your home and find a website that has the product in stock and purchase it. You can go to other brick stores if the product you wanted was not in one store, but it would take much longer and there is also much more companies online than there will be in the same town or city. It is much easier to find a product online and you can simply use a search bar to enter keywords for what you are looking for and then browse all the results that it brings up. This will bring up hopefully what you were looking for as well as similar items which you may then prefer that you would not have known about if you had just walked into a shop and bought the product. You can also pay all bills and whatever is owed from your own home online which is much easier and simpler.

History of world migrations-kindle chapter 3 Essay

History of world migrations-kindle chapter 3 - Essay Example In the early modern duration, migrations again connected the continents by the process of colonization and also coerced migration of people or communities. Political issues such as citizen and alien were also introduced during the early modern migration period. Migrations changed pattern during recent history. The nation states together with the transnational federations identified new approaches of controlling individuals who migrated through their borders (Fisher 76). The migration process is illustrated chronologically and at different levels. For example, the migration involving individual communities, to the bigger migration patterns that entails collective movements of the big ethnic groups. The human movement processes involved; emigration, immigration and also migration. Emigration entails human movement away from a given locality like a state. Immigration involves movement into a place or territory like nation or town, Migration is the human movement from one place to another; for example, from one country to another. Migration process contributed directly to the diversity of the human population, because people adapted to different social, physical and natural environments. Human migration has been historically shaped by three factors; polities, environment and technology. Political factors like colonization lead to the migration of Africans to Europe and the Americas as providers of cheap or slave labor (Fisher 73). Technological developm ents in the telecommunication and transport sectors have enhanced movement of people; for example, from rural areas to urban areas in search of economic opportunities. Environmental issues like floods and droughts forced human populations to move to safer areas like the

Wednesday, August 28, 2019

The Development of The Dadaism Essay Example | Topics and Well Written Essays - 1500 words

The Development of The Dadaism - Essay Example The essay "The Development of The Dadaism" explores the Graphic Design and the Connection to Dadaism. In looking at the development of Dadaism, its origins and theoretical concepts, one can make a close association with contemporary graphic design development. The most difficult thing about discussing Dada is that those who created the work that they proclaimed Dada, all had differing definitions and vague referencing to what would define it. In fact, a lack of definition is at the core of what became the Dada movement. However, as in all things, time has created some context from which the Dada period can be referenced. As well, the core of the philosophies that were developed during the time was a sense that the world was in turmoil and that an anarchists ideal was what was needed to strike a note against the corruptions and political climates that had contributed to World War. In fact, Dadaists created a manifesto to discuss the ‘demands’ of the movement toward promot ing change. Richard Huelsenbeck and Raoul Hausmann created a manifest that outlined the principles and expectations of the Dadaists on society. Within the manifest were such demands as the immediate mechanization of all labor so that mankind could be free to think and create, as well as the immediate seizure of all land so that property was no longer valued and food was dispersed to all people. While based on Marxian theory, some anarchists did not actually join the Communist Party, while others did in protest of the bourgeoisie.

Tuesday, August 27, 2019

FIN CASE STUDY Example | Topics and Well Written Essays - 500 words

FIN - Case Study Example Other nations have invested heavily in China due to their best known expertise on electrical gadgets including motors. With the china transition, the growth and efficiency was associated with the rapid increase of the factors China had without associating the ownership institutional factors while the World Bank was able to use financial institutions in developing its strategy. 2. The Chinese people lost their investments during the Second World War shuttering down their dreams of developing globalization. Shiseido organization was able to establish businesses in countries outside china by expanding them to Europe and North America. The market conditions affected the business which was different from their normal conditions. The introduction of the foreign firms also led to the loss in the market share of China. Shiseido was quite clever by the fact that they built Auples, women cosmetic brands that boosted Chinese women. It later led to the construction of a larger network that increased the Chinese stores. 3. In my opinion, the regulations focus on the variables that lead to financial crisis in all the cases are unemployment and inflation. Other causes can be indebtedness with the various liabilities that are both private and foreign. There is also a crisis of currency that affects the banking in both the cases that leads to the introduction of the banking regulations. Most of the emerging countries have a vulnerability to the crisis that is caused by large liabilities that overflows the capital in question. On the other hand, the rules and regulations can be advantageous by changing the banking system that will generate more income and reduce the inflation and employment problems. With the economic contagion, there should be an introduction of more job careers with stable terms and conditions. This will enable the economies to reduce inflation. The government body should come in and impose revenue

Monday, August 26, 2019

Alcohol and crime in US Essay Example | Topics and Well Written Essays - 750 words

Alcohol and crime in US - Essay Example elaxation in a person who has consumed alcohol, giving them a sense of confidence and boldness, which they cannot display in their otherwise sober state (Uggen, 130). Thus without the subsequent negative consequences of alcoholism, it remains the best anesthesia for the human soul (Hutchison, 61). This notwithstanding, alcohol and crime has a very thin margin in between. Though the argument is that consuming alcohol by itself is not a vice, the impact of alcohol on personal behavior is the cause for concern. While there has been major concerns of alcohol consumption, based on the problems it causes health wise, little has been done to scrutinize the relationship between alcohol and crime. It came to my realization that alcohol is ruining our society extensively. Some question arises that this paper shall attempt to answer: What exactly is the relationship between alcohol and crime? How significantly is alcohol related to crime in U.S.? Why the legal minimum age of drinking is 21 in U .S.? What are the effects of a decrease or increase in the legal minimum age of drinking? How many offenders consume alcohol prior to committing offences in U.S? Does the availability and distribution of alcohol in U.S affect criminal rate? In the light of this, then I stage my argument that the government should strongly control alcohol use in the US. The purpose of this research is to find out how the consumption of alcohol affects people engagement in acts of crime. Before discussing my topic, I will provide a background for the reader to understand my claim. To do this I will use an article entitled "Alcohol, Drugs and Violence" written by Robert N Parker and Kathleen Auerhahn. They present a background and consequences of alcohol abuse. They found enough evidences to suggest that alcohol consumption is significantly connected to all sorts of violence. This source is important in informing the reader why alcohol is dangerous. I will focus on illustrating the risk of alcohol in my

Sunday, August 25, 2019

Article Review Example | Topics and Well Written Essays - 750 words - 5

Review - Article Example A quantitative approach also happens to be simple and straightforward in its scope. The results arrived at numerically also allow for the application of a range of quantitative techniques in the course of the foresight exercises. It also allows for a clear cut comparison of conclusions under varied circumstances. The subject of this research were the 35,057 children falling in the age group 3-5, who were enrolled in the 311 preschools in the state of Illinois in the Financial Year 1994-1995. In the context of setting, the code of Illinois State Board of Education’s exclusively extends grants to public school districts, to conduct preschool education programs for children falling in the age group 3-5. This program has an essential parent education component. In that context, in the Financial Year 1994-1995, 389 types of program services were offered by Illinois preschools. These services included either exclusive classroom based instruction or a combination of class room based and home based instruction. A few schools extended only home based instruction. A majority of the schools that is 85 percent offered only classroom based instruction. All the schools running these programs were required to have parent education services and parent involvement activities. Nearly 38 percent of the preschools made parent involvement a requirement in these programs. The parent involvement categories included classroom activities, field trips, and enrichment activities involving children. These programs also had a parent education component that comprised of parent-child interaction activities, workshops pertaining to child development and parenting skill development activities. The teachers participating in these programs were sufficiently competent, with 73.4 percent of them having early childhood education certificates. The analysis of

Saturday, August 24, 2019

Love - consumer behavior Assignment Example | Topics and Well Written Essays - 250 words

Love - consumer behavior - Assignment Example Promotions will offer these consumers more information that helps them to choose products (Solomon, Zaichkowsky & Polegato, 2011). Marketers should make the advertisements as attractive as possible to win customer’s loyalty. Consumers in the low-involvement hierarchy level do not have a variety of brand preference. Therefore, marketers should use high quality packaging to attract consumers who focus more on passive learning as they experiment on products. Self-satisfaction as stimulus-response connections is essential (Solomon, Zaichkowsky & Polegato, 2011). More so, they pay high prices for brand preferences, as they are more attracted to what they see as their choice. Experiental hierarchy level of consumers buys products depending on their motives and moods. As a result, marketers who use persuasive communication through placement get these consumers because they do not remain loyal to a brand (Solomon, Zaichkowsky & Polegato, 2011). More than often, the purchasing patterns of consumers in this level make a decision based on individual emotions as they tend to be influenced by ethnic, racial, religion, age. It is more relevant to understand that consumer behavior affects the purchasing decisions individuals undertake. As a result, marketers should focus on using the components of market mix to win more customers. More than often, they should focus on customers seeking loyalty to a given brand especially those in the standard and passive learning

Friday, August 23, 2019

444 Final Essay Example | Topics and Well Written Essays - 1500 words

444 Final - Essay Example Secondly, the author discusses the fact that job search trends do not operate in a vacuum and are intrinsically shaped by microeconomic factors specific to the job seeker. In particular, the chapter highlights the point that the job search market comprises people searching for various types of jobs for multiple reasons that are dependent on age, education, economic status and gender. Furthermore, the job search market is effectively a two tiered structure, namely: As highlighted above, the external search will be motivated by age, education, location and gender. Additionally, Figure 15.1 refers to the example of wage offers, the acceptance wage and unemployment status impacting job acceptance. In contrast, the internal search will be dependent on organisational needs, which can create demand in the labor market. The author argues that the relationship between the external search and internal search ultimately dictates the labor market through the wage structure and nature of the market. Additionally, it is posited that notwithstanding periods of unemployment, the relationship between job search and the structure of the labor market results in a continuous supply of workers and jobs, which in turn creates equilibrium between the supply of jobs and the demand for jobs from the unemployed. Therefore in summary, the central argument in this chapter is that numerous factors influence why people search for jobs and employer demand for specific job roles to be satisfied, and that it is the interrelationship between these factors that dictate the trends and shape of the labor market. Additionally, it is argued that the structure of the labor market creates a constant flow of workers as â€Å"stock†, which in turn ensures equilibrium in the supply and demand curves of the labor market. This Chapter discusses the macroeconomic factors within which the labor market operates

Thursday, August 22, 2019

Communication in Health and Social Care Essay Example for Free

Communication in Health and Social Care Essay Identify nine different reasons why people communicate and give an example for each reason. 1 to express there needs, to explain to people exactly what it is that they need and why. 2. `to share ideas – people learn from each other by sharing ideas this can help resolve a problem or situation. 3. to reassure – if people do not communicate they can feel unsure, it is important to diffuse rumours by communicating effectively with people so that they are sure of a situation, this will have a positive effect on morale. It is also important to re-assure people that you are listening and understand what they are saying. 4. to express feelings – to let people know if you are, happy, sad, angry or confused. It could be that you have mixed feeling or are unsure. 5. to share experiences – a work colleague could share an experience of a similar position/case that you are in/working on. 6. to ask questions – people don’t always give you the answers you need without you asking questions, you can ask open answer questions that require more than a yes or no answer. . socialise – this form of communication is usually relaxed, where you will talk socially to people about things that have happened in your week, or about a holiday or what is in the news. People will laugh and joke together. 8. to build relationships – through communication people get to know each other, there needs and build trust. 9. Information – to pass information between people Identify 5 ways communication can help you in your work and why 1. To enable service users to develop a relationship in which they feel confident to share there thoughts and feeling with you, they feel you are listening to their needs and understand their situation. 2. Effective communication prevents mis-understandings and people know exactly what is expected from them. 3. Supports the development of own needs and knowledge, by talking to work colleagues you can often gain from their knowledge and understanding. 4. Good communication ensures that you understand the needs of others and able you to get the right support plan in place. . to build trust amongst both work colleagues and service users Explain why it is important to observe an individual’s reactions (facial expressions, body language etc) when you are communicating with them Observing an individual’s reaction is important as it will give you an idea on whether the person is interested in the subject matter, if they are lying to cover a blunder, to see if there is a purpose t o the subject you are trying to discuss, to see if they understand, or youre both understanding. If the person is hesitant to answer any questions, or make any comments or questions, he may be showing disagreement or just shy, then you need to coach them into talking. Facial expressions, will show you if they are feeling angry, body language can indicate that a person is adjitated or uncomfortable with a situation, or if they are relaxed and comfortable. Identify twelve barriers to effective communication Language Barrier, Hearing impairment, visual impairment, under the influence of alcohol or drugs, distractions i. e, noise, flashing light, Judgemental statements i. e. Don’t do it that way† or â€Å"your wrong†. Inappropriate language for the age of the person, Learning difficulties, ie ‘unable to read and write, shyness, attitude, people may not List eight ways you can reduce barriers to communication include sources of information and support services Give four examples of how you can check a person has understood what you have communicated? What do es the term ‘confidentiality mean? Give three examples of when confidential information may need to be passed on How do you seek advice regarding confidentiality When would you ask advice about confidentiality

Wednesday, August 21, 2019

Shakespeare presents the concept Essay Example for Free

Shakespeare presents the concept Essay The plays main characters are two of the most powerful people in the world, Antony being a member of the triumvirate, a coalition controlling the majority of the globe, and Cleopatra the Queen of Egypt, a feisty lady with a strong will who in the past has been linked with many other world leaders, a point which is often referred to throughout the play; Cleopatra: Did I, Charmian, / Ever love Caesar so? . Due to their status, the authority they hold and the power they have over people is clearly going to be a main theme as it affects many of their actions, decisions and feelings as the play progresses, to great consequence. There are a number of strong characters all trying to gain the upper hand at every opportunity. This is shown even in petty matters such as who gives in and sits down first in the falsely courteous power exchange between Antony and Caesar on Antonys visit to Rome in Act 2, Scene 2. Caesar: Welcome to Rome. Antony: Thank you. Caesar: Sit. Antony: Sit, sir. Caesar: Nay then. [Caesar sits, then Antony] This is comic moment from Shakespeare, but it does also outline the ongoing power struggle within the triumvirate. The scene can be looked at from two angles: it could be argued that, as it is Antony who wins this small exchange, the event aims to highlight the strength he possesses at the height of his career in order to provide a contrast for his lack of authority at the closing stages of the play; on the other hand it could also perhaps be seen as an early sign of his decline, as he is so desperate to gain authority he has reduced himself to pettiness, contrasting with the behaviour of Caesar who acts the bigger man without the need to win this small battle as he believes he can win the real thing, an inner confidence not present within Antony. The contrast between the characters behaviour is shown again more clearly in Act 3, Scene 13 where in a desperate struggle to maintain some authority Antony has Caesars messenger, Thidias, whipped for no good reason other than to prove he does still have some control. Antony: I am / Antony yet. Take hence the jack and whip him! This is an interesting juxtaposition to the previous scene where Caesar has received Antonys ambassador most courteously, even ensuring he returns safely back to his master, Caesar: Bring him through the bands. The difference in approach is most probably because Antony realises whilst his life and leadership is on a steady decline, the younger boy Caesar is gaining experience, power and control with each day that passes. Shakespeare has shown Antonys frustration at this through his actions and poor decision making, both on a personal and professional level. The power relationship between the lovers is also a main focus of the play and is a very interesting one displayed by Shakespeare in many ways. Enobarbuss description of the pairs first meeting at the river Cydnus, Act 2, Scene 2 is not only a beautiful story with wonderful language and imagery, it also gives an interesting insight into the direction the relationship will take. Antony invites the Queen to dine with him, but instead of complying she decides the night will be on her terms and changes the arrangements so he became her guest. This is a shocking response as Antony, Whom neer the word of No woman heard speak, is not used to being rejected. It makes him immediately interested in and intrigued by her. It also gives her the power in the relationship; right from the start she is the one calling the shots. Another interesting technique used by Shakespeare is the idea of gender reversal; Antonys manhood being transferred to Cleopatra. This is shown in many instances throughout the play the first of which comes in Act 1 Scene 2 where Enobarbus mistakes the footsteps of Cleopatra for those of Antony: Enobarbus: Hush, here comes Antony. Charmian: Not he, the Queen. This can either be seen as a genuine mistake in which case the audience can only assume the walk of Cleopatra is actually very similar to that of Antony; alternatively, it could be read that Enobarbus is being a bit cheeky and inferring the gender reversal he believes is taking place between the two of them. Either way it is an interesting comment which, although can not be reflected on at the time by the audience as Cleopatra starts talking, it does introduce the idea which re-emerges on many occasions later on in the play. A physical representation of this comes in Act 2, Scene 5 where a description of a night in which the couple got very drunk and exchanged clothes is given Cleopatra: Then put my tires and mantles on him, whilst I wore his sword Philippian. This displays the exchange which has occurred very clearly and depending on the director it could even be shown visually to the audience. The sword mentioned is just one of many phallic symbols used by Shakespeare and it is used on many occasions often representing Antonys fading masculinity, Antony: My sword, made weak by my affection. One recurring quality in the play is how perceptive the other characters are to the events going on around them; nothing seems to go unnoticed. The gender reversal I have been referring to is also picked up on by the Romans and is described here in Act 1, Scene 4 by Caesar; (Antony) is not more manlike Than Cleopatra, nor the Queen of Ptolemy More womanly than he; This is clearly seen as a weakness and is one way Antony is losing his authority as a world power; he is losing the respect of his contemporaries, an example of the route the relationship takes, finally becoming more destructive than creative and leading to the couples eventual downfall. The gender issues are not the only ones to be noticed by the other characters. Antonys constant struggle for power does not go unnoticed by the soldiers, especially Ventidius who, in Act 3, Scene 1 describes how he restrained from being too impressive in battle so as not to threaten Antonys authority: Better to leave undone than, by our deed, Acquire too high a fame when him we serves away.

Aspects of English Language

Aspects of English Language The language is the collection of symbols and rules for combining the symbols, which can express and infinite variety of messages. In the definition, language separate to three criteria. First is language is symbolic which known as the use of symbols such in spoken or written words to express ideas to the world. The second is language is generative which define as the capability to produce many different messages by combining symbols in different ways. The third language as structured which mean following grammatical rules and produce grammatical sentences. Besides the criteria, language has three aspects such as grammar, meaning and sounds. Three Aspects of Language Grammar is known as a set of rules for producing correct sentences in a language. Meaning is known as semantic understanding of sentences but is not necessary grammatically correct. Meaning of words can represent by breaking them into morphemes which is known as small units of meanings. Morphemes include stem words, prefixes and suffixes. For example word unfairly which has stem word as fair adding of prefix un and suffix ly and these morphemes produces changes in word stem. Each of morphemes contributes the different meaning for the words. The sounds are also very important in language. Its produce the phonemes to understand the spoken sentences. In hierarchical organization when producing sentences people will make error in speaking or slip of the tongue. The errors also can divide into word errors, morphemes errors and phoneme errors. There are other types errors occur in the linguistic such as word exchange, morpheme exchange and phoneme exchange. Word exchange is an error in whi ch two linguistic units are substituted for each other during sentence production. For example buying mother for my fruits rather than buying fruits for my mother. The morpheme exchange is known as error in which two morphemes are substituted for each other during sentence production. For example, sentence like speakly loud rather than speak loudly. Finally, phoneme exchange is known as an error in which two phonemes are substituted for each other during sentence production. For example, twit nower for twin tower. Psychology and Grammar Psychologists are interest to study how people learn to speak in grammatically correct sentences. Phrase structure grammar can define as a set of rules for partitioning a sentence into its grammatical units and it has 3 rules. The first is partitions the sentence into noun phrase followed by verb phrase. The second rule is states that the noun phrase can be partitioned into a determiner followed by a noun. The third rule states that the verb phrase can be partitioned into a verb followed by noun phrase, which is again broken down into a determiner and a noun. But Chomsky (1965) found that the phrase structure grammar does not explain how sentences can be modified to form of similar meaning. Later it came up with transformational grammar which known as a set of rules for transforming a sentence into a closely related sentence. For example, how we change an active statement into a passive statement. Besides that, words can be grammatical clues. The relation between meaning and grammar is important because producing a grammatical sentence does not make the sentence will be meaningful. The meaning of words sometimes provides hints as to grammatical phrases will come next in sentences. Many words have more than one meaning but this would not confuse us. The context in which the word appears gives information about which meaning is appropriate. Carpenter and Danemans (1981) general model of the stages involved in the sentence comprehension. The first stage is as fixate and encode the next word and then second stage is retrieving the meanings of words. The third step is try to integrate retrieved concepts with prior context and the fourth step is seeing whether it has integration been successfully completed for at least one concept. If the integration is successful, the process encodes next code and if not successful, we try to recover the error. Using Semantic Context in Sentence Comprehension The word recognition is often facilitated by the semantic context. Sometimes, people face difficulties in recognizing a word when reading the illegible handwriting and they rely on the surrounding words and sentences to help us identify the illegible word. People also select the meaning of ambiguous words by looking context of sentences. In resolving ambiguities, good readers those who are active in working memory able to interpret of an ambiguous word and quickly select the suitable meaning when they receive a clarifying context. Interpreting phrases is to produce syntactic and semantic representations of a sentence and relate the sentence to prior knowledge. For example, when people heard phrase a business man and they might have few interpretation like have luxury cars, a big bangle and rich with money. Implication of Sentences Comprehension is considering how people understand sentences in which the information asserted directly. But, using language can imply something without directly. In Courtroom testimony, implications can influence not only how a witness responds to questions but also helps the jury to remember about testimony of witness. The implication without telling the original meaning of something can find advertising. Some advertisement tells the problems face by customer and show their product as solution. So that people then understand how the product functioning. Literature Review Title: Investigating the role of language in childrens early educational outcomes From: Sue Roulstone, Judy Clegg Tim Paters (2010) Children develop their language skill at 2 years old. Their communication environments influence mainly their language development. The communication environments are the context where the children improve their language for example, interaction or activity with child and parent, playing with others, television program and others. In childhood period most children develop their speech and language skills with less effort. Roulston, Clegg and Paters (2010) have conducted a longitudinal study about their communication environment in childrens early educational performances. They want examine the characteristics of the environment in which children learn to communicate and extends which affect children readiness for school (language skills, reading, mathematics and social skills). They came up with three research questions. First is what extent is childs early language development associated with performance on assessments in schools. The second is what extent is the childs early communication environment associated with performance on the assessments. Third is what are the characteristics of the children early communication environment that contribute to the children language developments. They conducted the study on children who are in 24 months from 4941 boys and 4688 girls. The test conducted with questionnaires which complete by the mothers. The data collected about children academic performance from children schools. They found that from view of impact of children early language development on school entry, the language influenced mainly from social class or social background where children come from. The learning early language made an important contribution to the variation in childrens performance. Children understandings and use of vocabulary are very strongly associates with their performance. Besides that, from view of the impact of children communication environment, children who are early ownership of book, trips to library, get good attendance in school, parents teaching with activities and toys achieved higher scores on the assessment. Children also improve language from television program however, the increasing duration in time of watching television affect childs academic at school negatively. From the view of role of communication environment in the development of language skills, both childrens language skills communication environment are important for outcomes at start of primary schools. Communication environment helps to learn vocabulary, understanding of meaning of words and develop speech. Therefore, the role of language becomes clear within 24 months. Parents should make sure that children have better communication environment which help them to develop their language skills.

Tuesday, August 20, 2019

Criminal Sentencing Purpose Essay -- Crime Criminal Justice

Criminal Sentencing purpose There was once a Television show name â€Å"Berretta† and the show theme song said do not do crime if you cannot do the time. That is a true saying, one that should be on every criminal mind why they are committing a crime. Sentencing a criminal for crimes for which they have been convicted of is their due punishment according to the severity of the crime committed. The Courts have for centuries punished criminals according to the belief of the society in which the crime was committed. The belief systems of a civilized society have often dictated the punishment in criminal procedures. In biblical days, the belief system called for stoning for violation of many of the Jewish people laws. In modern day societies, the term â€Å"sentence† is used to refer to punishment for crimes. Sentencing can be further defined as â€Å"the process by which a judge imposes punishment on a person convicted of a crime or crimes.† (Wallace & Roberson, 2008, p. 337, p. 339) Sentencing can also take several forms, some design to avoid jail or prison terms. The concepts that will be discussed are deterrence, rehabilitation, incapacitation, and retribution. The general purpose of criminal sentencing is to punishment the convicted criminal for the crimes in which they have committed. However, there are studies that state the intent of criminal sentencing does not always center on merely punishing the convicted criminal. Jo Dixon of New York University â€Å"states the formal legal theory of sentencing predict that sentencing is initially determined by legal variables; the substantive political theory predict that sentencing is determined by legal and social status variables.† (Dixo... ...olume: 6 Issue: 4 Dated: November Retrieved from http://www.ncjrs.gov/App/publications/Abstract.aspx?id=242575 Davenport, A.U. (2009). Basic criminal law: the constitution, procedure, and crimes (2nd ed). Upper Saddle River, New Jersey: Prentice Hall Dixon, J., (1995). The Organizational Context of Criminal Sentencing The American Journal of Sociology, Vol. 100, No. 5 (Mar. 1995), pp. 1157-11. The University of Chicago Press. Retrieved from http://www.jstor.org/stable/2782274 Lin, T.Y., (2009). Public Interest in sentencing: Deterrence, Desert, or anything Singapore Journal of Legal Studies: Special Issue to commemorate its 50th Anniversary Texas Offender Reentry Initiative. Retrieved December 01, 2010. From http://www.medc-tori.org Wallace, H. & Roberson, C. (2008). Principles of criminal law (4th ed.). Boson: Pearson education.

Monday, August 19, 2019

lighthod The Epiphany in Joseph Conrads Heart of Darkness :: Heart Darkness essays

The Epiphany in Heart of Darkness   In The Heart of Darkness by Joseph Conrad, Marlow experiences an epiphany, a dramatic moment in which he intuitively grasps the meaning of a situation. Marlow's epiphany begins when Marlow's helmsman was killed in an attack by savages as they were progressing up the Congo between the central station and the inner station. Marlow had a realization about the darkness within man's soul. His helmsman, whom Marlow viewed with a kind of partnership, was killed by the natives sent by Kurtz, and his body fell bleeding upon Marlow's feet. In that moment, Marlow begins thinking about the evil which is involved in the entire ivory trade operation, and which he later finds Kurtz is engulfed in. Marlow immediately removes his bloodied shoes and throws them overboard. This can be seen as an action showing how Marlow wanted to remove himself from all of the violence, bloodshed and evil of the ivory trade he was involved in. Marlow continues to grasp the essential nature of man's heart of darkness later on in the story when he is conversing with Kurtz in the woods. There, he "struggled with a soul." Marlow's mind set changes from seeing all of the glory and profit involved in the ivory trade, to also seeing the horribly evil involved, the death and destruction. Almost every other white in the ivory trade is in it for profit, as Kurtz was. When asked, one of the men who traveled into Congo said he was in it "just for the money, of course." Marlow realizes that, in Kurtz's operation especially, there is much evil involved. The darkness had "got into his veins, consumed his flesh, and sealed his soul to it own by the inconceivable ceremonies of some devilish initiation." Powers of darkness had "claimed him for their own." Kurtz was reported to "preside at certain midnight dances ending with unspeakable rites, which-as far as I reluctantly gathered from what I heard at various times -were offered up to him." All of theses show how Kurtz allowed himself to become engulfed in evil and darkness. The significance of this change in Marlow is that Marlow realizes that within every man there is a heart of darkness, which can overtake a man as it did to Kurtz.

Sunday, August 18, 2019

Frankenstein Versus Prometheus Essay -- Compare Contrast Essays

Frankenstein Versus Prometheus What do a god and a crazy doctor have in common? Nothing right! Wrong! In the stories Prometheus and Frankenstein the protagonists are very alike in many ways. They both tried to play god, steal, and they both get punished for what they did.   Ã‚  Ã‚  Ã‚  Ã‚  In the stories Prometheus and Frankenstein the protagonists both tried to play God in their own way. They did this by trying to create their own being or race to worship them. In the story Prometheus, the protagonist Prometheus takes all the human beings under his wing and teaches them the beginning of civilization and changes their lives completely. "He grudged men all the gifts that Prometheus had given them and he was angry with Prometheus for granting to these wretched creatures of an hour the ability to shape their lives into something better and to rise their thoughts up to heaven itself." Pg.5. In the story Frankenstein, the protagonist creates a creature to worship and control. Dr. Frankenstein is trying to be a god which is why he is trying to create this new race. "I became myself capable of bestowing animation upon lifeless matter. What had been the study and desire of the wisest men since the creation of the world was now within my grasp." Pg.167. To h old their roles of playing Gods both characters in each story had to steal to get the creation they wanted, which is what they both did.   Ã‚  Ã‚  Ã‚  Ã‚  Prometheus and Frankenstein both stole different things to achieve their own creations but their ...

Saturday, August 17, 2019

My Personality and Learning Style

My Personality and Learning Style My personality type is ISTJ which is introverted, sensor, thinker, and judger. Introverted people are more likely to be reserved, private and more likely to work alone than with groups. Social events are not a strong characteristic of an introvert which prefers to be in a calm quiet location with relatives and solitude. Sensor’s tend to prefer problems with a set of guidelines that state facts of data directly and learn through example or experience. Thinkers believe that rational and logical thinking over emotional feeling’s.Judger’s have structure and balance their time and schedule precisely. Which can be managing people or working with a set of specific instructions and goals. I believe that the personality type test is accurate in describing my Personality. The test states that I am sixty percent introverted which means that i prefer working alone and reflect on my thoughts. Introverts might not ask question’s and rel y on others to ask for them but if i know there is something i don’t understand and absolutely can’t figure out by myself that’s when i ask a question.I feel that personality can have a big impact on your grades, for example extroverts are more likely to talk during a teacher’s lecture and cause them to miss some information. While introverts tend to keep more thoughts to themselves and are more likely to pay attention in class. Having a clear understanding of how you learn and perceive information which can be more efficient in less time wasted. V. A. R. K is visual, aural, read, write and kinesthetic. The way you process or perceive information in the classroom can define the grade you earn.My preferred choice of sensory is reading and writing because i like write and read notes over several times. Memorizing information, notes and study material is my most effective way of assuring that i pass my exams. You can have more than one way of learning throug h your sensor’s which is called multimodal are not necessarily smarter but just prefer multiple modes of learning which is purely based on preference. Being successful in the classroom for myself begins with paying attention to the information the professor tries to relay.Sitting in the front of the classroom is important to me because I know it gives me an advantage over someone who sits in the back where it is difficult to hear. The first thing I do when I arrive to the classroom is copy the notes the teacher has written on the board or screen. I sense it will be important to know unless told otherwise by the instructor. Knowing I prefer the sensor over intuition i will more than likely choose a class and degree where the information is directly stated with facts and concrete data over a class where theory and imagination is involved.Personality and learning style play’s an important role in your education. Students tend to perceive information different way and rate s. The students who have compatible learning style with the teachers teaching style will retain information better and be efficient in learning. Every teacher might not have the same teaching style but if you take steps to adapt you will increase your chances of doing well in the class. Talk to the instructor and counselor’s so you’re learning needs can be met and prevent you from failing the class.

Friday, August 16, 2019

A Social Activity That Brings the Best or, and the Worst of an Individual

There are many social activities these days that tend to show us that part of a person's character that has remained hidden from public view for so long.Activities such as company picnics, sports festivals seem to do the trick. But none of those activities can beat one of the most popular social activities that always bring out the competitive streak in an individual. I am talking about a class reunion.A class reunion is a social activity wherein classmates and friends from past eras get together years later and try to catch up on each other's lives and activities. During a class reunion, it seems that people have permission to revert to their old ways while in high school or college.It is a social situation where old wounds are reopened but not necessarily healed by time or apologies. It is an event where people gossip about who is was voted the most successful and yet seems to be the biggest failure in life. It is a time for life comparisons and reflection. None of which helps a pe rson's self esteem or sense of importance about life and other things.Class reunions are supposed to be a time of reminiscing and healing. Instead, it serves as a reminder to others regarding how they have not achieved the peak of success in their lives, or failed to achieve that which they bragged about in high school or college.It brings out the worst in an individual because of the way the person is treated for not being able to achieve his classmates ideal of him. It can also be a social activity that brings out the best in an individual when he can brag about his successes in life and hold his classmates in his own personal court where he feels he can help those whom he deems as less fortunate than he is.Think about. Ask your parents, grandparents, aunts and uncles, I am sure they will more than willing to tell you about the horror story that their class reunion turned out to be.That is because after the pleasantries are exchanged, all that is left is to try to find the failure s of each other. Just like when they were in regular school. Let's face it, class reunions are their passport to acting like their immature counterparts in high school even if only for one night. Â  

Area of knowledge Essay

It can certainly be argued that though language and emotion play vital roles within any area of knowledge, it is within history that it manifests itself the clearest. History as an area of knowledge presents an opportunity to explore the implications of both language and emotion, and their effect on interpreting history. The understanding of such information is integral to resolving one of the key knowledge issues regarding history: the question of whether it is possible to attain or communicate knowledge through history that is free from filters and biases. The answer to this question is crucial to the further comprehension of what is history as a whole. But before examining language and emotion in the context of history, it is important to define what exactly these words are describing, and understand the values and limitations of both of these ways of knowing separately. Language is defined as a rule-governed, intended form of communication and is one of the main ways of attaining information of the external. It is useful for conveying concepts that are intangible, such as that of history. However, it is merely a tool, a vehicle by which information can travel, and is subject to ambiguity, vagueness, and bias. Emotion as a way of knowing is often defined as a mechanism which gives intuition and helps decision making, but is also commonly cited as an obstruction to knowledge. These two ways of knowing have a great impact upon the acquisition of knowledge in history. One could argue that without language, there would be no history or historical knowledge. Such a bold statement can be made for a variety of reasons, one being primarily that unlike emotion and sense perception, two others way of knowing, language is the most ‘able’ tool in the transfer of knowledge across time. And unlike reason, language can qualitatively describe as well as outline the experiences of individuals in a way that reason cannot fully emulate. One does not need to be (or rather, cannot be) at the decisive Battle of Iwo Jima to know there was an Allied victory, knowledge that sense perception and emotion could not derive. The utility of language is that it enables us acquire knowledge of the external efficiently. This is not to say that language is the perfect mechanism for knowledge transfer in history. As stated above, language is a tool that, once interpreted, will lead to biases as both the sender and receiver’s paradigm will contribute to a certain predisposition regarding any topic spoken. It allows us to label and generalize, to set up a conceptual framework based on relativity. Arbitrary time frames can be set up within history, such as Before Common Era, which when considered seem quite useful in that it allows for quick citation, but is also perplexing. How exactly did people define the ‘Common Era’? To refer to a date in relation to the death of one man allows us to further question why this particular man was chosen. Again this ties into the bias with language, as anyone referencing BCE is undoubtedly predisposed towards Western thinking. Even I retain these biases as well, always confused momentarily whenever I am exposed to the time frame established in Thai culture, such as 2553 (which is coincidentally also referenced to the death of another man). It appears that although language can and does lead to historical knowledge in methods that other ways of knowing cannot, language can never lead to truly objective information precisely for the same reason that it is useful: it is all relative to the paradigm which one is under. The impact of labeling and generalizations also touches upon the realm of emotion and its effects upon history. The age-old adage proclaims that â€Å"history is written by the victors†1 and the victors will more often than not think positively about themselves but not of their opponents. For example, during my Thai history class, my teacher will go at great lengths to explain the courageous nature of the Thai people and the savagery of the Burmese for invading our land, and yet do a complete about face and call the occupation of Malaysia and Cambodia as a noble conquest. This invocation of pride and patriotism is a variety of emotion known as nationalism. And it is this nationalism, or a similar emotional feeling of loyalty, that has fueled much of current history. If language is the tool with which we talk about history, emotion is what caused us to talk about it in the first place. The statement that is being suggested is that the course of human civilization for the past ten thousand years can be charted with the emotions, on the basis that humans are not perfectly rational. Emotional attachments to kingdoms, countries, or governments caused many to go to war; scientific advances were fueled by the undying joy associated with innovation; Adam Smith proposed capitalism to compensate for the inherent greed within us all. Indeed, a more specific event would be the destruction of the World Trade Center on September 11, 2001AD. The attack upon the US caused uproar, an escalation of foreign policy security, and a worsening of relations with the Middle East. The many religious motives for such an event leave no doubt that it was based off of emotion, but it remains unclear what the main cause was for. Again, it appears that to mark history as objective facts becomes increasingly hard as the subjective emotions that one has muddle the cause for events. One cannot state that a certain event in history occurred because of another singular event; rather, one must say that it was the amalgamation of these that caused any event. In essence, it appears that emotion and language both play a key role in history, one for it and one about it. However, it seems that these two ways of knowing interact with history in such a way as to make the objective deduction of historical knowledge difficult. Though one can argue that the imposition of conceptual frameworks and the emotionally fuelled decisions are not mutually exclusive with an objective history, it remains that within any human society there will exist a paradigm, a filter, a bias. And in these items will lay prejudice. A quote by Friedrich Nietzche summarizes this: â€Å"To the extent that man has for long ages believed in the concepts and names of things as in aeternae veritates he has appropriated to himself that pride by which he raised himself above the animal: he really thought that in language he possessed knowledge of the world.† We may pride ourselves on being more civilized than animals and for having language, but it is foolish to assume that with only these tools that we have gained any knowledge of the world apart from our own.

Thursday, August 15, 2019

Servicescape in the frazier museum and the louisville free public library

Servicescape is defined as, â€Å"the environment in which the service is delivered and where the firm and the customer interact.† (Baker and Cameron 1996) It encompasses several factors related to the delivery of service which includes all the physical, behavioral, and emotional aspects that surround services delivery. However, with each type of service, various factors must be considered in order to gauge the quality of the servicescape in the delivery of the said service. For instance, the delivery of services of the Frazier Museum and the Louisville Public Library are distinct in several ways. Although both companies deliver educational and informational services to the market, they have different ways of delivering the said services to their clients. The Frazier Museum allows its visitors to take a peek into American History. It allows its visitors to understand and value better the various events that have shaped the country to what it is today. The museum delivers such service through different ways. For one, there are exhibition halls where important and valuable artifacts are on display. Also, the museum provides its patrons with various interpretation exhibitions of different historical events. Advance audio-visual equipment are also a vital component in the delivery of the museum’s services for it makes the experience more interactive. On the other hand, the Louisville Free Public Library employs traditional methods to deliver the information needs of its clients. The library is well-equipped with the necessary tools in order to provide its clients with the information that they seek. Various collections of books are the primary sources of information that the library delivers but these are supplemented with various audio-visual equipment. Furthermore, the library classifies its sections depending on the user. This means that there is a children’s section which contains materials devoted solely to children. Also, the library provides various tools to ensure that their handicapped and disabled patrons still get to enjoy the library’s services. Although the library provides a complete range of services, it lacks in ways by which they can attract more users and visitors. This is where the Frazier Museum has the advantage. The museum constantly seeks ways of improving its servicescape so as to attract more visitors. Also, it constantly changes in order to make the experience of visiting the museum more enjoyable and fruitful each and every time. The Frazier Museum has the advantage over the Louisville Public Library when one considers the servicescape of each. The museum has the ability to give its visitors the experience that they want when the visit. Moreover, the museum is able to incite the patriot within each visitor and make him realize again the profound history of the very nation to which he belongs to. As earlier mentioned, the emotional factor is a vital component in servicescape.   Furthermore, since the museum’s main target market is composed of tourists and students, especially kids, it is able to ensure that the experience is enjoyable through various interactive tools. In other words, the environment in delivering the services of the museum is inline with its target market by addressing the needs of the said market. Finally, the dynamic environment of the museum ensures that it is able to readjust itself depending on the changing needs of its target market. Reference: Baker, J. and Cameron, M. (1996), â€Å"The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions,† Journal of the Academy of Marketing Science, Vol. 24, Number 4,

Wednesday, August 14, 2019

Alcohol Essay

His advice to teens is to not rink at all and stand up to peer pressure. The advice he gives to his children is to Stay clear Of alcohol and if you are brought into a situation involving alcohol excuse yourself from the party or wherever that may be. He explained that even if you aren't drinking and are in an environment with alcohol that new laws in Pennsylvania claim you are still in the possession of alcohol and you can get charged for that. He touched on the fact that it's becoming socially acceptable by some parents to allow their kids to drink in a controlled environment.He is completely against this because you run the risk of them tenting behind the wheel and putting their lives at risk. I think many people need to be aware of Officer Myers view on substance abuse amongst teens. Especially the fact that you can still get charged with underage drinking, if you are in the presence of alcohol at a party, even if you aren't the one drinking it. I'm against this law because I thin k it discourages the idea of designated drivers but do believe people need to be aware of it. The first adult I interviewed had a very strong opinion on substance abuse among adolescents.She stated that people have a genetic predetermined gene that makes them have an addictive personality. If kids start experimenting with alcohol and drugs too early she believes that they will most likely become abusers by adulthood. She stated, â€Å"It runs in families, for example, several men in my family are alcoholics who personally turned me off from drinking. Also, my older brother was a heavy drinker and my niece has had years of alcohol and drug abuse. It eventually got to the point that she lost custody of her 5 children and was put in jail for stealing money to support her habit. Having grown up with an alcoholic grandfather, she explained that watching the negative effects that alcohol had on her family add her feel in a way that she didn't think alcohol was something she needed. She w as extremely curious as to how kids today even obtain alcohol, who gives them the money, and so on. She also thinks it's outrageous that some parents accept drinking among their teens or even allow them to do it at home. She added, â€Å"l have friends that who let their underage kids drink at home and they said it was to teach them to learn to drink responsibly.However, I think that could increase their chances of addiction and should not be tolerated. † I definitely can relate to this persons perspective on alcohol abuse among adolescents. Coming from a family that has had alcohol and drug problems, I completely understand her viewpoint and why she feels that its not only is it unnecessary for her to drink, but that underage drinking should not be tolerated. However, as I do believe that some people may be more prone to becoming an addict I do disagree with her statement about people being born addicts.The second adult I interviewed absolutely had a different view on drinki ng and alcohol abuse among adolescents. She started off by saying â€Å"The way the laws are today, teens cannot drink beer like did when was a teen. Now they rink hard liquor and they can't handle it. It's also so forbidden that it almost makes it attractive. † She continued by saying that drinking vodka as your first experience is a gateway into trying the next bigger thing which could be smoking weed, than taking pills, and then getting into harder drugs and major alcohol and substance abuse problems.She believes the laws have helped with Dud's but not with changing the drinking and substance abuse amongst teens. Experimenting with alcohol, she stated, is something that teens have always done and that is something she doesn't think any law or program loud change and convince teenagers not to drink. She also added, â€Å"l feel it's always going to take something tragic to happen to make somebody say they won't ever drink again. Also feel people are born addicts. I had a f riend in high school who drank beer in his house alone every night and when used to ask him why he did that he said it was because he liked the way it made him feel. That teen ended up becoming an alcoholic. She strongly felt that she there wasn't anything someone could do about it. Starting a habit that young as a teen wreaked havoc on his early adult life. When asked about her experiences with drinking she stated that, â€Å"l personally could never drink again in my life and it wouldn't bother me. I think people are the way they are. † She explained this is why it's hard for her to relate to teens that have us absence issues because she wonders why they can't just stop doing what they are doing.Something I strongly agree with that this second adult stated was that sometimes it takes something tragic to happen for a teen or even an adult to say that they will never drink again. Although this is clearly not the ideal situation I do think that this happens a lot and that some times kids are hard o convince otherwise. Also agree that bad habits of substance abuse as a teen can lead to a troubled adulthood. I also agree with her view on something that seems like a spiral affect. If you start drinking vodka as a young teen, you may keep experimenting with worse things that could have serious negative effects.The teens interviewed had very interesting views on substance abuse amongst adolescents. The first teen started off by saying, â€Å"l think it's ridiculous that the drinking age is 21 to prevent brain damage, injuries, and addiction when an 18 year old can legally buy cigarettes and smoke as many packs a day as they want. Teens can risk their lives fighting for a country in a war but can't have a beer. † His reasoning was that he understands that experimenting with alcohol can be very dangerous can kill you if you drink too much, especially as a teen, but he feels that he is mature enough to drink responsibly.His parents were raised in a house w here they were able to drink wine with dinner; this made drinking seem like less of a deal. To him, drinking in a controlled environment can benefit kids and stop them from binge drinking. He also stated that drinking in a controlled environment can decreases a child's chance of addiction. The zero tolerance by the police for alcohol abuse by teens does not work. They should instead try to teach teens how to drink responsibly,† he stated. His parents rule is that if he comes home too intoxicated then he will be grounded for a month but they understand that he Will be experimenting with alcohol.While they do not encourage it, they are understanding and want him to know that he can call them if him or any Of his friends are in danger and need help. He added, â€Å"l think that's the best way to be because don't have to sneak around and can have an honest relationship with my parents. † I thought that my friend's viewpoint on the fact that if an 18 year old is fighting for our country, risking his life, and can legally buy cigarettes that he should be able to drink a beer was very interesting.It's something that don't hear about a lot and is a bit controversial because it seems like fighting in a war and smoking can be much more harmful to one's health. I agree that the zero tolerance policy by the police with underage drinking does not work in most cases because don't think teens are ever going to stop drinking. Although I'm not sure that his family's rules on him drinking are the best, it's interesting how beneficial they seem to him. â€Å"l think drinking is really fun and that's why teenagers do it.Kids who binge drink and throw up are disgusting but they will learn from their mistakes,† is what the second friend interviewed had to say. Similarly to what my first friend said, my second friend said that although some adults are in denial of this, no alcohol class, citation, or program could make him stop drinking. Alcohol use amongst teens is completely normal to him but what he is against is getting behind the wheel after you have been drinking or getting in the car tit someone who has been drinking.He stated that if adults want to help teens maybe they should educate them about how different types of alcohol affection differently so teens are aware of alcohol poisoning and how easy it could happen to someone. He added, â€Å"l think the kids who drink the most and do drugs have family problems or other deep rooted issues. Most teenagers just want to have a good time on the weekend and get away from the stress of school, sports, Stats, college applications etc. † In conclusion, he stated that these types of kids who drink to have a good time are different hat kids who abuse drugs and alcohol and that those kids have way bigger problems.

Tuesday, August 13, 2019

Bakewell Draft Area Plan Essay Example | Topics and Well Written Essays - 1250 words

Bakewell Draft Area Plan - Essay Example It is important that involvement and inclusion are components of the redevelopment efforts to maximise results and meet goals. Policy then should incorporate local, regional, as well as national objectives in order to have a more encompassing approach. The national objectives consider a bigger picture where the whole country may be impacted on changes, whereas regional and local objectives magnify the role of the environment and the community, so that the areas of concentration will include: reduction of social exclusion or gaps between the poor and the rich, protect and enhance the environmental quality of settlements, improve health and economic status of locals through employment and other income opportunities (PPT lecture, planning workshop). Policy Various national, regional, and local strategies are already in place where regeneration programs are undertaken, For Bakewell, there is the Regional Spatial Strategies or RSS that is prepared by the regional planning bodies that prov ide broad spatial planning strategy for how a region should become in 15 to 20 years or longer. The Local Development Frameworks or LDF for local development outline the spatial planning strategy for the local area. Together with national planning policy, it will determine how the planning system helps to shape communities designed to streamline the local planning process and promote a proactive, positive approach to managing development. Aims of the system include flexibility or ability to address changes in demands and needs; strengthen community and stakeholder involvement in the development of local communities; front loading of key decisions in the preparation of plans; sustainability appraisal; programme... Bakewell Draft Area Plan Currently, Bakewell thrives on agriculture, light and tourism industries with an estimated 2 million visitors annually. Its Tudor and Stuart architecture – the Old Market Hall or now the National Park Visitor Centre, Bagshaw Hall, former Town Hall, St John’s Almshouses and the Bath House – are major tourist destinations including the Haddon Hall and Chatsworth. Britain’s first national park - the Peak District –located in Bakewell is now a Conservation Area. This makes a major impact on the regeneration of Bakewell’s town centre. Being a market town with a newly developed agricultural or livestock market, regeneration at Bakewell also needs to consider traffic and transport, tourism, retail changes of use linked to service provision, commuter hinterlands, affordable housing, and other community issues such as income opportunities, history and tradition, and maintaining a balanced ecosystem. Regeneration Regeneration is an effort to rejuvenate communities through improvement of the built and natural environment as well incorporating residents’ and leaders’ cooperation to meet redevelopment goals such as sustainable growth (Redmond and Russell, 2008). For the last few decades, sustainability has become a key word in redevelopment efforts due to the failed plan and growth projects of many towns, communities and urban centres around the world. In consideration of the natural, cultural, and historical environment of Bakewell, it can be said that the town is on a forward march towards progress and development.

Monday, August 12, 2019

The quick and easy way to effective speaking Essay

The quick and easy way to effective speaking - Essay Example In other words, this means that the public speaker should try and acquaint him/herself with what causes fear when it comes to public speaking. It is vital for people to prepare themselves in a proper manner by assembling and arranging their ideas earlier (Carnegie 34). They could then rehearse the talk/speech with their friends just to have a feel of what they could expect. Carnegie advises people not to memorize their speech word by word, because this, most of the times, leads to confusing when delivering the actual speech. It is also vital to predetermine your mind to success by not thinking about the negatives, but only the positives. Also, Carnegie thinks that it is important to act confidence even if one is not actually confident (Carnegie 41). In addition, in order to be an effective public speaker, people should be eager to share their speech, talk or idea with their listeners. They should ensure that they are pleased with their subject of choice before sharing it with others. Also, another factor is that a public speaker should talk about something they have earned the right to speak about through study or experience (Carnegie 55). Such subjects include their life’s story and what life has taught them. This will go a long what they establish the truthfulness of the information being passed. So of the ways I intend to apply the above stated rules to overcome and enhance my own public speaking include learning the history of other prominent public speakers, studying the goals of public speaking and also determining my own success. For instance, I will look choose a speaker who is rated highly by the public and study how they developed into prominent public speakers. I will look at what they talk about and how they talk to their listeners. I will look at how they behave in an unexpected situation and many more. Also, I will look at someone who is close to me and knows how to speak to a multitude of people. I can

Sunday, August 11, 2019

Police Recruit Qualifications Essay Example | Topics and Well Written Essays - 1000 words

Police Recruit Qualifications - Essay Example However, if there is no certificate, then the police department would also accept a transcript of the applicant (â€Å"Background Information†). In this line of police work, it is extremely important for the applicant to be physically fit, so that they can participate actively in defense tactics, which is a training process, and also in other physical activities. To test the physical fitness of an applicant, he is tested in aerobics, strength and how flexible he is; for physical fitness, there are procedures set by the commission. However, if the applicant doesn’t pass the physical fitness test, then he would be ineligible for admissions in the academy. The applicant should be the citizen of the United States of America and must know how to read and write the English Language. Whether the applicant is an American citizen or not, can be known of the history of the resident’s previous addresses, for the last ten years. Moreover, if the applicant has a military record, then the condition to apply in an academy is that he should have a record of honourable discharge and the fair employment laws would also apply here. Here, the applicant has to submit a certificate issued by the Military Service Record, and it should be considered as the only acceptable proof. The applicant needs to have a driver’s license, before they are hired; the driver’s license must be of Washington State or the state in which they are applying for. For example, if an applicant wants to be hired in the Seattle Police Department, but lives in Washington, he has to get Seattle’s driving license; even though at the time of applying, the applicant wouldn’t have the license, it is compulsory for him to show the license in case he is hired. A driving license is essential because driving is an essential part of the police department (â€Å"Seattle†). There shouldn’t

Saturday, August 10, 2019

Haskell Indian Nations University Research Paper

Haskell Indian Nations University - Research Paper Example Students wore uniforms and marched to classes as they were under the semi-military system. Facilities included a jail, for students who were unruly, and a brig (Anonymous 07). In 1894, 606 students were admitted into the university, from 36 States. The college started offering college classes and normal school in 1927and the last high school class graduated in 1965 anonymous, (11) asserts. In 1970, it was accredited to be Haskell Indian Junior College and by 1993, Bachelor of Science degree in elementary education was added and it was later changed to Haskell Indian Nations University. . The university offers majors in Indian American studies, business administration, environmental science, and elementary education. Fee per semester is $215, between 2007 and 2008. The institution hosts about 1,000 students, representing 150 tribes and the 50 states of United States of America of tribes of Indian American together with Alaskan Native Villages (Anonymous 4). The university has twelve c ampus buildings which form national historic landmarks in United States (National Park Service 342). Based on a graduation rate of 9% reported tot the Education Department, the university was ranked number 9 on the list of top fifty dropout factory in 2010 in the university’s College Guide, from Washington Monthly (Dropout Factories 44)". The mission statement of the institution is meeting the highest cultural needs and educational levels their nation, surrounding Indian nations and all those who want to engage in a learning life. Their vision is to serve all people through innovative and higher opportunities of education. The philosophy statement is celebration of all Indian cultures together with empowering individuals who goes to the institution to seek knowledge. Research Areas The university is highly funded by the Bureau of Indian Affairs (BIA) together with United States. In its service demonstration to indigenous students and local communities, GIS technology courses are now being offered in the institution and this offers a great work experience and educational opportunities to Alaskan and American Indian natives at Haskell, besides supporting the local tribes by providing their skills to solve their needs, as students take back important knowledge to their respective villages and tribes (Native Americans Association 76). The institution primarily serves Alaskan natives and American Indian tribes, and its development is shaped by the Indian affairs bureau. The institution also continues to be funded by the American government. The greatest challenge that the institution faces is ethnicity. Students from other colleges see it as an inferior institution, since the whites believe they are the superior race. Other challenges include historical trauma, chronic underdevelopment and poverty. However, students from this institution have become great scientists and entrepreneurs and are employed in the private and public sectors. Native Nation Informati on The university is located in Lawrence, Kansas, and it grants baccalaureate to members who are well recognized in United States as Native American tribes (Native Americans Association 59). The communities that are primarily served by the university are American Indian and Alaskan native tribes. However, other local tribes also benefit from the university as students from this institution helps them solve environmental and economic problems that they face in

New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behaviour - Essay Example This paper provides a critical discussion of how the presence of social media influences or shapes consumer behaviour with real-world examples of social media as a contemporary marketing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche market activity in multiple demographic groups. User-generated content materials have improving the ability of consumers to publish their opinions about products and services and also improve the relationships with the global and local communities. Social networking sites such as Facebook and Twitter allow for instant publication of thoughts and ideas whilst also providing consumers with a new visibility, especially related to video-sharing, that fulfils their needs for affiliation. Bainbridge (2009) informs that consumers are also demanding portability with their electronic devices, thus advance ments in smart phone development and similar devices give portable access to social networking to serve as a form of diary for their current thoughts and impressions on a variety of different subjects and social commentaries. This contemporary access to new media is effective in satisfying consumers of many different socio-cultural and socio-economic backgrounds due to inherent needs and motivations that are shared by virtually all consumers globally. â€Å"A whole range of psychogenic drives stems from our social environment, culture and social group interactions† (Evans, Jamal & Foxall, 2009, p.5). These psychogenic drives are status-related needs or simply finding a sense of serenity regarding one’s place in the social stratification system. According to psychologists, one of the basic motivational drivers is the establishment of a sense of belonging, believing that one must be recognized by peers and general society through group affiliation. Under most models, est ablishment of higher-order psychology cannot be established without this affiliation. â€Å"The satisfaction of the need for esteem produces self-confidence, prestige, power and control† (Gambrel & Cianci, 2003, p.146). People in global society also need to feel as though they are having an impact on their environment as it relates to power and control (Gambrel & Cianci). These inherent needs for recognition from society and peers are also present in youth consumer markets. According to Berten & van Rossem (2008) adolescents are especially influenced by peer relationships and feedback with whom they have strong interpersonal connections as well as their desired reference group. This is important to understand as it relates to youth markets since they are considered to be â€Å"one of the most cynical, fast-moving and fragmented markets brand owners can hope to crack† (Forsey, 2009, p.21). Usually trend conscious, the youth market is a concentrated user of social media and thus understanding their psychological make-up is important to critically assess the role of social media for modern marketing practices. Therefore, it should be said that social media is not just a recreational past-time anymore for youths and older target markets, but represents a lifestyle activity that is mainstream and a conventional social outlet. Through the use of